Infomercial
Pre-opening:
All information contained in this presentation is proprietary to TOTALLY ARTISTIC
No part of this publication may be reproduced, or transmitted in any form or by any means, electronic, mechanical, photocoping or stored in a retrieval system. This information shall be held in the strictest of confidence and shall not be disseminated in any fashion without the written consent of TOTALLY ARTISTIC TM
Copyright 2008 by TOTALLY ARTISTIC TM ALL RIGHTS RESERVED
I INTRODUCTION:
a) What we are
LC: Hi, I’m Larry Carroll and I’d like to introduce you to Totally Artistic
“Totally Artistic” represents the “Visual Arts ”
We are a membership based 501(c)(3) non-profit (pending) organization dedicated to serving and promoting the artistic well being and business success of our members. Our members can realize maximum value by becoming active participants through numerous marketing, networking and educational activities. Our events provide a forum for gathering information, exchanging business cards, and contacts for established and aspiring artists. Future goals include: An Art Walk, outdoor Fine Art Exhibitions, TA News Magazine, Totally Artistic Awards, 3-D Cyber Gallery, Cable television show and expansion to multiple Gallery locations with a rotating system that will allow our artist members to display and sell their art from one Gallery location to another.
II MISSION STATEMENT
a) What we are about
Mission Statement:
LC: Our Mission Statement is:
“To Promote, Support and Enhance the Artistic
Endeavors of our Members, through
Multiple Marketing, Sales, and Venue Options”
III FOUNDERS
- Laura Whitefield
- Shane
- Preston Craig
SB: Introduces:
Founders Laura Whitefield and Artist Shane.
Shane and Laura discuss how the entity was founded (sit down face to face): Shane had to undergo major abdominal surgery and recognized the void in our local neighborhood for the promotion of the Visual Arts. We solicited the community leaders and met the general manager of the Warner Center Marriott - Gordon Luster. (Video of Gordon)
Maybe we should show the hall, empty of art and then populated
LS: Introduces:
Introduces our “Curator” and “First Artist Member”
Preston Craig (include the picture of Preston handing Shane the first membership fee - check) Short dialogue by Preston regarding his bio – background – history at the Lankershiem Gallery.
V OBJECTIVES
- Multiple Gallery Locations
KM: We need photos inside and out
OPENING SEQUENCE
Multiple Gallery Locations:
Totally Artistic -Three Dimensional Spinning Logo
LC: Narrates and introduces still photographs (do we want video?)
(Fly-in logos of our corporate founding sponsors?)
LC: Introduces: TOTALLY ARTISTIC AWARDS SHOW
“The definitive awards show for the Visual Arts”
B) AWARDS SHOW
OPENING NARRATIVE:
TOTALLY ARTISTIC AWARDS SHOW:
Shane introduces:
To recognize special achievement, each fall season, we will be honoring the “Artists of the Year” in all categories of the Visual Arts. Our intent is to become the definitive Awards Show for the visual arts on a global scale. This event will be broadcast live from Our Studios in Hollywood, California. Our Totally Artistic logo will become the statuette-award. This event will feature live art and cultural demonstrations along with a catered dinner. The SRO Band (17 piece jazz band) will also perform live.
COMPONENTS OF THE AWARDS SHOW:
Photo of people arriving
- Artists & Celebrities “Meet and Greet”
3) Sit down dinner for up to 700 attendees.
4) Silent Auction
Finalists’ art will be featured in our 4 th quarter exhibition,
All art will be for sale in a silent auction format through
bid sheets. Also available for purchase through our web-site
www.totallyartistic.org
5) 55 Awards (spinning logo)
* Need a description of all categories
Don Sweeney: Develop the graphics for the stage layout, including: big screens, SRO
band,logos, back drops, and lighting.
Live Performance Art to the jazz sounds
of the SRO Band (include clips from his CD)
Live Laser and Light demonstration
(We need approval to use pictures from his web-site)
3) J. Walt -
Spontaneous Fantasia An Interactive Art and
Computer Animation Performance. (Need photo)
4) Doug La Marche -
3-D Hallo PortalDemonstration
LIVE ENTERTAINMENT:
7) Live Entertainment -
SRO Band (seventeen piece jazz band)
We need a photo and or video footage of the band.
COFFEE TABLE BOOK:
LC:
This book is the follow up to our Awards Show; we believe this book will be one of the greatest incentives for artists to become members. This classy, upscale, coffee table quality book serves to immortalize our Artists and will include all of our Artist Finalists and Award Winners. This book will also feature our Sponsors, Supporters and Advertisers.
Michael at Digital Color Workswill do the graphics to create cover art as a mock up and supply us with a digital copy
Additional components:
Celebrity Artists to be determined
Press kits
Invitations
Live music in the Lobby?
I have photographs of our video crew and their equipment.
Event Program Michael at Digital Color Workswill do the graphics to create cover art as a mock up and supply us with a digital copy
Broadcasting:
First Year
On the shoulders of a successful Awards Show we will market our Cable Television Show also called TOTALLY ARTISTIC TM ; our first ten episodes are currently in edit. We intend to market and license the show through, A&E (Arts and Entertainment), PBS (Public Broadcasting Station), the Discovery Channel, the History Channel or “E” (Entertainment).
Our hope is to develop and market our AWARDS SHOW to a major network, i.e. CBS, NBC, or ABC in year two
Advertising:
Do we want to show logos, for Valley News Group, LA Times, Valley Magazine, Art World, Art News, etc.?
At some point we must acknowledge Valley News Group and
A- Rental Connection – also founding sponsors.
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